How to write a blog

Why write a Blog?

In short, Blog's are big. They are less formal than a newsletter. They are interactive. And they are loved by the media as well as by search engines. It is thought that Blog's will eventually replace newsletter emails and e-zines. Blog's by comparison, are fast and easy to create. Anyone with an interesting story to tell or knowledge to share can write a Blog. They are less formal than a newsletter. They are interactive. And they are loved by the media as well as by search engines.

They are becoming mainstream and progressively more widely read, and they draw an attractive demographic. Blog writing is search engine-friendly and one of the easiest, fastest and least expensive ways to increase the online exposure of your business.

Every blog should be written with the purpose of entertaining your readers by giving them quality information. Therefore, when writing a blog post it is important to keep in mind certain rules, features and of course, the format in which the content is presented.

Writing a Blog

One of the key aspects of any successful Blog, is the ability to create content that keeps drawing people back.

You can promote your company and product in your Blog, but this should be more in the form of sponsorship than selling language. A Blog is more like a place to share useful content. The Marketing Eye blog recommends an 80/20 rule for content; spend 80% of your words sharing knowledge, and 20% on promotion.

What to Include

• The specific subject - Every post should have a specific message, reason or topic. Remember to make every blog entry convey some valuable piece of information or express your opinion on something readers would value.

A Picture - Often, a good picture can say more than pages of writing. Not only does it say what you cannot many times, but it also helps to make your blog more entertaining to browse. This does not mean you have to post personal pictures of yourself. Remember to be safe and also to protect the privacy of others, but you can post any photo that does not insult those who would be reading your blog.

• Title - the title has the ability make or break a Blog post. It impacts how and if it's found in search engines and social bookmarking sites, it influences whether people visit your Blog in News Readers and affects whether people leave a comment or whether people actually read what you have to say.

• Formatted Content - people don't read content on line in the same way that they read content in other mediums. Online readers tend to scan content. As a result if you place visual cues in your posts that draw the eye to important points you'll find people stick with your posts.

• Keywords - Include appropriate keywords within your content so that search engines can easily find your content and display it. Write unique and interesting content; after all, you want your company to be seen as a leader and expert in your field.

• Keep your posts related to your business and industry.

• Posts don't need to be long, they just need to be useful.

• Writing blog articles is a very effective way to get one way links to your site as well as to have people learn more about your web site or service. However, there are ways to do this that can make you more successful. We will discuss this separately on this web site.

• Avoid off-topic postings, general musings and rants.

• Provide an RSS feed of your Blog. (RSS stands for "really simple syndication). Businesses embrace it because the medium itself is free. Consumers can easily opt-out of low quality or excessively promotional content if they want.

• You can add outside advertising on you Blog such from Google Adsense.

• Use a free blog writing service like http://www.blogger.com or http://wordpress.com/

Try this Blogging Course for help at you finger tips and a permanent personal reference.

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